Intuition in Medicine

Some of the most intuitive physicians in medicine are emergency and urgent care docs. I remember one physician (Erik) recounting a “20 something” woman who came into the ER complaining of belly pain. All the tests were coming back negative, yet he had an uneasy feeling he refused to ignore. Something was seriously wrong. He […]

Isn’t Giving Supposed to Feel Good?

“I can’t believe that I am this exhausted,” his voice was incredulous on the other end of the phone. “How did this happen? All I’ve ever done is live by the golden rule. I’ve put others first. I’m not a jerk. I try to be patient and this is what I get?” I was talking […]

Stalled out Dreams? Get Your Mojo BACK!

It’s November and we have all successfully transitioned from summer to fall. During these seasonal transitions, we often reflect on where we are and what’s next on our “to do list.” Holidays are just around the corner which makes this the perfect time to revisit goals and recommit to our dreams. Just because we’ve become […]

STAGE THREE–TYPES OF MARKETING AND WHAT FITS YOU BEST

Congratulations on starting your very own medical practice. This is an exciting and sometimes scary endeavor, but you CAN do it! You ARE doing it. You’ve done your research, checked in with your community to see what is most needed. You’ve integrated what the community needs with what you do best. You are ready. There […]

How to Market Your Practice

STAGE ONE—The Introduction

 You’ve put a ton of work into starting your clinic. You’ve asked what people want and need. You’ve been careful to differentiate what you offer vs what is available in your community. Now it’s time to actually open the doors. What’s the best way to announce your Grand Opening? You may decide […]

Your Unique Way of Practicing Medicine

The way you practice medicine is unique. You may have been trained with hundreds of others who received identical training. You may know “best practices” inside and out. But the way that you and you alone treat patients, is as distinctive as your fingerprint. No one can duplicate your skillful style and personality. No one […]

Feeling Trapped

Are you highly independent….headstrong even? And yet you feel helpless to change your life circumstances? This is a common issue with physicians. It all starts back in medical school. You figure out very quickly that you don’t know enough. This is reinforced by instructors. You are told how hard it will be to learn what […]

Inspiration vs Competition

Most of you are competitive. Not necessarily cut-throat, get out of my way, competitive, but at the very least competitive with yourself. You are SMART. You love a challenge. You don’t want to be bored. Pamela and I know that about you. We’re the same way! That being said, when does inspiration become competition? I’ve […]

Financial Shame and the Holidays

People presume and assume that you are financially flush, able to do whatever you want for friends and family this time of year. It can be jarring when you are faced with the reality of your situation–credit cards maxed out, cash flow difficulties, no end in sight. You are NOT alone. Gone are the days […]